https://www.bradleyrussellportfolio.com/home daily 1.0 2022-05-05 https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/c780a762-18cb-4de8-8456-95dba6e4e653/Screen+Shot+2022-05-03+at+3.22.18+PM.png Home https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/cc331796-0846-4a5d-954a-07c148b7595d/Screen+Shot+2022-05-03+at+3.22.59+PM.png Home https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/f589b92f-a58a-4552-991a-de04c2fe028f/Screen+Shot+2022-05-03+at+3.23.06+PM.png Home https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/d050e46d-a85d-4ead-b4c8-18101b7043e4/Screen+Shot+2022-05-03+at+3.23.28+PM.png Home https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/5d8b946c-0eac-46f7-a415-50f4b8f4a187/Screen+Shot+2022-05-03+at+3.23.34+PM.png Home https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/f6420cdb-630b-4870-a8f6-1813048c574d/Screen+Shot+2022-05-03+at+3.34.49+PM.png Home 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https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/e0b6f969-36ac-4c47-9a58-37fd450ecb41/Screen+Shot+2022-05-03+at+3.35.53+PM.png Home https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/1a937362-8abc-496f-9471-9c41e7a350da/Screen+Shot+2022-05-03+at+3.41.27+PM.png Home https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/3317e6a3-1916-42bc-9ebf-463b313756a6/Screen+Shot+2022-05-03+at+3.41.39+PM.png Home https://www.bradleyrussellportfolio.com/about daily 0.75 2022-05-05 https://www.bradleyrussellportfolio.com/contact daily 0.75 2022-05-05 https://www.bradleyrussellportfolio.com/iqos daily 0.75 2022-05-01 https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/a5960692-d95d-47dc-acf2-b6c408acb7f7/iqosdigital1.jpg IQOS https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/2bf1f84d-8853-44b2-a716-6026ba391caf/Screen+Shot+2022-04-28+at+2.14.31+PM.png IQOS https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/449cd387-c0f6-4f5c-9813-4842c2b91b37/Screen+Shot+2022-04-28+at+1.36.55+PM.png IQOS https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/6daaaa62-e359-4e0f-8775-ff03f1575a3d/retail1.jpg IQOS https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/48aebbf8-9c08-44f7-af1a-9779f2f07b0f/Screen+Shot+2022-04-28+at+2.20.01+PM.png IQOS https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/5850b7ca-01e2-4b0a-8fe6-d447231c5be4/Screen+Shot+2022-04-28+at+1.34.59+PM.png IQOS https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/1224d054-3a32-4bda-a6df-f9215139b1e4/retail2.jpg IQOS https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/74c9c328-c535-4e01-b938-c8098af843aa/Screen+Shot+2022-04-28+at+2.19.49+PM.png IQOS https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/acf78f2e-d898-4a3f-b896-f66068e36d56/Screen+Shot+2022-04-27+at+10.23.00+PM.png IQOS https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/d38adf1c-e94c-4c95-b5f2-7124c7c6b237/Screen+Shot+2022-04-28+at+2.19.37+PM.png IQOS https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/bcc9154f-c1fd-4cd1-8593-a97f1cc28963/iqos5.jpg IQOS https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/b22ef2b3-1282-463e-b798-419818ebc117/retail3.jpg IQOS https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/639a5fbb-0166-44e3-acf6-24f348ea7b58/retail4.jpg IQOS https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/06146d71-f0b2-4420-8266-f6958499a858/Screen+Shot+2022-04-27+at+9.45.17+PM.png IQOS https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/4d90531c-bbaa-48c3-8486-b8ed0e2dd19d/retail5.jpg IQOS https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/ca7abdb1-c7c1-402d-924a-f66af4a318ad/Screen+Shot+2022-04-28+at+2.05.57+PM.png IQOS https://www.bradleyrussellportfolio.com/forme-life daily 0.75 2022-05-05 https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/5289d559-d32f-486b-9aa4-64849c01ccae/Screen+Shot+2022-04-29+at+2.23.08+PM.png Forme Life - A next-generation brand that expresses strength and flexibility We developed the FORME name, brand direction, logo and monogram. The name FORME is taken from “forme,” in French, it emphasizes the body’s natural shape and celebrates doing things right for one’s own body and mind. A beautiful letterform was chosen to reflect strength and flexibility. https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/20236c09-8093-4d44-b440-c6f5b25358e0/Formelife2.jpg Forme Life - Improving health and wellness through design Our mission in designing FORME Life– from brand to product to user experience was to blur the lines between the home and gym, and deliver a highly engaging experience with the motivation, variety, and instruction you get from a great personal trainer at a gym, for those that don’t have the time it takes to maintain a consistent gym schedule. https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/59331da2-0e7f-4014-9122-ad44103b7463/Screen+Shot+2022-04-29+at+2.31.17+PM.png Forme Life https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/b75cd16e-3ce6-409d-a0c7-f8fbc18387fd/photo2.jpg Forme Life https://www.bradleyrussellportfolio.com/lululemon daily 0.75 2022-05-01 https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/9fce5018-27b0-48e1-9aad-331022d1409d/Screen+Shot+2022-04-30+at+6.01.27+PM.png Lululemon We developed a product benefit system and visual language for both 2D and 3D expression, extended the system across touchpoints, and managed and art directed a number of related campaigns and activations. The resulting Science of Feel framework was more than a campaign, it’s a product development philosophy that educates lululemon’s clients on the innovative Hero Elements (fabrics, construction techniques, and technologies) that are unique to Lululemon. https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/9db2f4b5-fcd3-4d6e-9f9c-b55c1901c794/Lulu1.jpg Lululemon https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/ba097058-1c01-46c1-8a48-69d537863f4f/Screen+Shot+2022-04-30+at+6.25.45+PM.png Lululemon https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/ffd99637-731a-4bf7-bfcd-2a444b0f1d1e/Screen+Shot+2022-04-30+at+6.37.28+PM.png Lululemon - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/6314503f-efff-416c-9f40-0330723e6de7/Lulu13.jpg Lululemon https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/3bc82fcc-7352-406c-9f7b-f302d4825d3f/lulu12.jpg Lululemon https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/4a6fac91-02b3-4162-9bb5-d55c3afe0e96/lulu11.jpg Lululemon - Make it stand out Instagram https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/a81eba6f-26e7-4079-94f4-d3f71514bb06/Screen+Shot+2022-04-30+at+6.01.27+PM.png Lululemon https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/31da9c25-bcd0-4cef-9976-105e8d374a78/lulu3.jpg Lululemon https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/c872c361-d876-4603-94e6-1c1c3f602967/Screen+Shot+2022-04-30+at+6.07.58+PM.png Lululemon https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/e6000355-2178-4614-9c45-8be897f7901f/lulu9.jpg Lululemon https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/a11a49c5-7f6e-4240-a693-714deeb0916f/Lulu2.jpg Lululemon https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/9c43580e-fad0-4397-9b38-adcf6b42cf56/Screen+Shot+2022-04-30+at+6.08.03+PM.png Lululemon https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/e451f5f1-5b72-47b2-82a3-31ab7e7ec8cf/lulu10.jpg Lululemon https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/972b3817-c891-46f5-b0da-5131f3f34485/Screen+Shot+2022-04-30+at+6.08.16+PM.png Lululemon https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/d05bd7d4-807b-4d12-9aa3-d3ef4d7a4e1a/lulu4.jpg Lululemon https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/f0fb3421-b96d-44cf-9911-4eb62f11dcb3/Screen+Shot+2022-04-30+at+6.08.20+PM.png Lululemon https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/325319d5-0093-40d0-b8da-d2530ab507ea/lulu5.jpg Lululemon https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/80f6e16e-46aa-40aa-8b00-28994d50a58e/Screen+Shot+2022-04-30+at+6.08.24+PM.png Lululemon https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/95189fad-5853-4953-b4a7-fc348254875b/lulu6.jpg Lululemon https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/ff4c8014-5e0f-4624-804c-de8479d6b3eb/Screen+Shot+2022-04-30+at+6.08.28+PM.png Lululemon https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/8894c94a-481e-46ab-ade0-7d33609f9ffd/lulu7.jpg Lululemon https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/f52b128b-8470-4177-ba25-5ddd1c387d25/lulu8.jpg Lululemon https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/dd5b2052-1a72-4925-b98a-f2c2c3e6e050/Screen+Shot+2022-04-30+at+6.08.32+PM.png Lululemon https://www.bradleyrussellportfolio.com/brushly daily 0.75 2022-05-05 https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/da6d3f29-d3b0-4fb7-ab92-458e44ab46ee/Brushly+Identity_Page_8.jpg Brushly - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/48d9bc4e-10da-4b23-89a9-1662c25a0c91/BlueBrush+User+Experience+Review+29MAR2018_Page_14.jpg Brushly - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/3b070818-1775-49b9-833b-51dca4f84f9d/Flow+Oral-B+v1.jpg Brushly - Concept. We developed an app experience integrating the Oral-B powerbrush with an engaging UI. https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/a1feb7b7-06fa-4890-9258-0a7252d127aa/BlueBrush+User+Experience+Review+29MAR2018_Page_18.jpg Brushly - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/1aea6e3e-e072-4d64-9189-1969cd1d4637/BlueBrush+User+Experience+Review+29MAR2018_Page_06.jpg Brushly - Program. A holistic program was built gauging consumer demand for an “add-on” wellness program that connects good dental care practices with incentives and rewards to reduce their dental insurance costs. https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/a2f171d2-320d-48c3-bd0a-2498014425d8/brushly1.png Brushly - Results. Reward based brushing changed user behvior with almost 70% of users brushing for more than 2min; up from 47% at the start. Over the course of 6 months, Cigna saw a drop in 8% of dental costs for participants https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/c85efcfc-fab7-4d28-b680-b25f4ceb3830/Brushly+Identity_Page_6.jpg Brushly https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/4a987dae-8593-40c8-b0fc-3692ca9b2901/Brushly+Identity_Page_7.jpg Brushly https://www.bradleyrussellportfolio.com/coronita daily 0.75 2022-05-05 https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/e8b05d04-5474-4ae7-af56-e59d59d5f2c7/coronita15.jpg Coronita - Inclusive of all customers in all geographies Multiple research engagements globally helped drive the development of core personas that encompassed our customer needs and values. https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/f412ca8e-9c05-4d35-b6b2-e4c7b510da1d/Coronita1.png Coronita - Defining Design Goals Create a visual language that merges the classic principles of good design with the innovation and possibility of technology. Develop a single, ownable system that allows for a unified experience across all touchpoints and sizes. Break out of the “sea of sameness” by developing a fresh, unexpected brand system that creates amazing. https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/b7adc73d-896b-4d72-9ccc-eec0e77a3972/coronita31.png Coronita - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/58b190f3-72e6-492a-844e-37c573a39851/coronita32.png Coronita - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/a2ac1664-a84c-4e4e-bb90-39b9f2d6b723/coronita12.png Coronita - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/06e38553-9438-4b41-b44c-9638d11eeae5/coronita10.png Coronita - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/b24978b8-cfb6-4b6f-82ba-c8180b43cb9e/coronita13.png Coronita - Brand Elements. The brand identity utilizes a modern treatment of iconography, photography, and mature yet contemporary color hues of a traditional financial primary palette to drive differentiation in a sea of sameness. The brand is: Authentic Emotional Meaningful https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/2138b215-ec33-407c-a8b2-3478b3bf489d/coronita30.png Coronita - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/df2de322-dccf-49ce-b3b5-009127c73f40/coronita11.png Coronita - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/cf8d15b9-bb8d-41c1-9884-967ca482db63/coronita16.png Coronita https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/f5ccfadb-4b4e-44cd-a961-614cde8c59cb/coronita18.png Coronita - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/026efabe-6efa-445d-964c-a65c2fe4519a/coronita17.png Coronita https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/081306df-fc62-4513-8f2c-9d24c988bb96/coronita5.png Coronita https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/5d7f21dc-3ef1-4f7a-acef-8517e289ed6f/coronita7.png Coronita https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/1851509d-944c-4398-84d8-c62b7d7e1634/coronita8.png Coronita https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/23a12978-c6ba-477f-8406-294226ff033c/coronita4.png Coronita https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/d6bc274d-cb91-4640-8662-e30b37cb9d5a/corontia6.png Coronita https://www.bradleyrussellportfolio.com/general-2 daily 0.75 2022-05-05 https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/c3bc5305-1948-4a45-8a44-c74c5b16b81c/wndrco6.jpg WndrCo https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/1651727099756-KDXJR3X3ZNS887VCZOZY/wndrco2.jpg WndrCo https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/1651727242867-CWY4TO6PZD7GIY5BRHTD/wndrco4.jpg WndrCo https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/1651727997615-J9FMFDF9UUR0SK5TNADJ/wndrco3.jpg WndrCo https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/8b223088-52bc-4347-b5e1-3fde16592655/wndrco8.jpg WndrCo https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/613f6c56-559a-43a5-94ea-27e988b4dd13/wndrco9.jpg WndrCo https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/d1d72831-ccad-4349-bb0f-0182b15b056c/wndrco10.jpg WndrCo https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/abbb048c-d3f9-422e-99d3-052f7032d83b/wndrco13.jpg WndrCo https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/19c0311b-a018-4bd8-82ee-f9e5e9c0509d/wndrco7.jpg WndrCo https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/5fb963c9-7ad6-49fa-b5ca-b5d693f25762/wndrco11.jpg WndrCo https://images.squarespace-cdn.com/content/v1/626a0598372874079a030add/f341e36d-8e89-416d-b34d-cb1efec0dc9e/wndrco12.jpg WndrCo